Current:Home > MyAnheuser-Busch CEO Brendan Whitworth says financial assistance is being sent to wholesalers, beer distributors impacted by boycott backlash-Angel Dreamer Wealth Society D1 Reviews & Insights
Anheuser-Busch CEO Brendan Whitworth says financial assistance is being sent to wholesalers, beer distributors impacted by boycott backlash
View Date:2024-12-25 01:20:16
The CEO of Anheuser-Busch, the parent company of Bud Light, said financial assistance has already begun being sent to wholesalers and beer distributors affected by a two-month sales decline caused by an ongoing customer boycott.
Brendan Whitworth acknowledged his accountability as CEO for the repercussions faced by employees, consumers, and distributors due to the backlash that began in response to a video posted on Instagram by transgender social media star Dylan Mulvaney. The video showcased personalized Bud Light cans Mulvaney received as a "gift" according to Whitworth.
Bud Light, which had held the distinction of America's top-selling beer for over two decades, lost its position to Modelo in May, signifying a significant shift in the beer market.
"I think it's the impact, honestly on the employees that weighs most on me. Again, as I mentioned, seeing the pride and the commitment that they have, working on behalf of 165-plus-year-old American institution is what gives us energy as we look to move forward and focus on what we do best," Whitworth, told "CBS Mornings" exclusively.
Conservatives like Kid Rock and Travis Tritt joined the uproar, calling for a boycott of the popular brew. Viral videos even showed people shooting and dumping Bud Light cans. As a result, many members of the LGBTQ+ community also joined the boycott, upset with how Anheuser-Busch distanced itself following the backlash through a series of statements.
When asked about Bud Light's stance on LGBTQ+ rights, Whitworth highlighted the company's history of supporting the queer community since 1998. He stressed their commitment to supporting organizations and communities they've been associated with for years while focusing on their product.
"As we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure that we do right by our employee, take care and support our partners, and ultimately make an impact in the communities that we serve," he said.
Despite the recent setbacks, Whitworth said Anheuser-Busch plans to triple its investment in Bud Light this year as they launch their upcoming summer campaign and prepare for the upcoming NFL season.
"Over the last month we've talked to over 100,000 consumers and their feedback is very clear. What is it? The feedback is to reinforce what Bud Light has always meant to them, which is good times goodwill, and easy enjoyment," he said.
- In:
- LGBTQ+
- Anheuser-Busch InBev
- Beer
veryGood! (451)
Related
- Horoscopes Today, November 11, 2024
- NatWest Bank CEO ousted after furor over politician Nigel Farage’s bank account
- How Sofia Richie Will Follow in Big Sister Nicole Richie’s Fashion Footsteps
- This CDC data shows where rates of heat-related illness are highest
- Jason Kelce collaborates with Stevie Nicks for Christmas duet: Hear the song
- Attorney for ex-student charged in California stabbing deaths says he’s not mentally fit for trial
- Gigi Hadid Spotted for the First Time in Public Since Arrest
- Trans man's violent arrest under investigation by Los Angeles sheriff's department
- Patricia Heaton criticizes media, 'extremists' she says 'fear-mongered' in 2024 election
- Judge rejects U.S. asylum restrictions, jeopardizing Biden policy aimed at deterring illegal border crossings
Ranking
- What is best start in NBA history? Five teams ahead of Cavaliers' 13-0 record
- Teachers union sues state education department over race education restrictions
- Justin Herbert agrees to massive deal with Chargers, becomes NFL's highest-paid quarterback
- Vanderpump Rules' Scheana Shay Details Filming Emotionally Draining Convo With Tom Sandoval
- Mechanic dies after being 'trapped' under Amazon delivery van at Florida-based center
- Alaska board to weigh barring transgender girls from girls’ high school sports teams
- Check Out the Best Men's Deals at the Nordstrom Anniversary Sale on Clothing, Grooming, Shoes & More
- After backlash, Lowe's rehires worker fired after getting beaten in shoplifting incident
Recommendation
-
Powerball winning numbers for Nov. 9 drawing: Jackpot rises to $92 million
-
Trump’s Former Head of the EPA Has Been a Quiet Contributor to Virginia’s Exit From RGGI
-
X's and Xeets: What we know about Twitter's rebrand, new logo so far
-
Shark Tank's Daymond John gets restraining order against former show contestants
-
Catholic bishops urged to boldly share church teachings — even unpopular ones
-
Blake Lively Hops Over Rope at Kensington Palace to Fix Met Gala Dress Display
-
This CDC data shows where rates of heat-related illness are highest
-
3 US Marines found dead inside car at North Carolina gas station near Camp Lejeune